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Clock Fri, 25 Jul 2008 11:49:03 +0100

CGS: Andy Reif Interviewed
@ The CGS channel

Andy Reif is the Chief Executive Officer of the Championship Gaming Series, for those of you who don't know what that means, he's the Boss. Cadred.org has a chance to sit down and chat with him exclusively, while taking some of the questions from the community and some of my own to make a very interesting read. I'd like to thank Andy for taking his time to sit down with me.


Where do you see the Championship Gaming Series and Gaming as a whole in 10 years? (IMBA-SIMBA)

Well my goal is to achieve my long term vision of professional gaming to become a sports property, which attracts both a hardcore and mainstream gaming audience, we want to achieve this success globally.


Are you considering adding anymore games? If so which? (cotch

One of the things is that we have to remember is we launched just 7 months ago, while I'm pleased with the games and they all show potential, every year we'll analyze new games in the market to determine the best, for TV and/or online. We've just started our review for 2008, and we will be announcing the details for our 2008 season soon.




Will Fifa 08 / PGR4 be added to replace to current "older" versions the CGS use?(cotch)

We'll analyze all the games, we have no final decisions. This comes under our game review.


How does the CGS make revenue? (cotch)

I think like any traditional sports property, sponsorships, advertising, eventually merchandise, TV broadcast rights. One of the areas which is unique in eSports as a percentage is online revenue as our audience spends a significant time online, more than any other sport.


At the moment CGS is very much catered towards casual gamers, and people with limited knowledge of the game, with very little in-eyes views and commentary dumbed down completely. In NFL and various other sports the commentary caters entirely for the dedicated fans, with technical terminology and no dumbing down of the game. Do you see CGS replicating that in the future, or will it always be directed towards the casual gamers of the world? (Felix)

One of the hardest things to do is to create entertainment to meet the needs of both the hardcore gaming communities and the mainstream audience, our programming manages to do both, its interesting regardless whether you play or not, we've been trying to bridge the gap, sometimes successfully, sometimes not, over time we'll use online as a vechile to meet the needs of specific gamers, while still utilizing TV for the mainstream audience, but they still enjoy it.


When will the CGS be expanding in the United Kingdom / Europe and how many new franchises can we expect to see? (tils)

For the next season we'll focus on increasing the fan base of the individual franchises instead of increasing the amount, in the long term we are looking to expand the amount.


Which personally is the best game during the world championships you have watched?

I think all the games have some strengths and weaknesses. The general consensus is that Dead or Alive 4 is very productive for TV, and makes great television, that game is not played as much as say Counter-Strike: Source, but CSS is the most challenging game to film for TV to appeal to the mainstream audience.

FIFA has its own following, and I find the game very exciting.

Project Gotham Racing 3 has been thrilling at times, I think all the games have their own strengths, one of the hardest decisions is to decide which games to choose.


What do you make of some of the televised competitors that CGS has, such as major league gaming?

I think MLG is a different type of business, we're truly the only gaming league. A league format with global teams on television is a major asset and part of the strategy we have to bring gaming into the mainstream, and obviously we have both Console and PC platforms.


Can you clear up the television rights debate, do CGS own the exclusive television rights to Counter-Strike: Source?

The terms of all our contracts are confidential, our agreement provides us with certain rights to broadcast Counter-Strike: Source.


With the CGS Online aiming to cater to all levels of gamers, from amateur right up to the professional level, will we see the possiblity of a CGS LAN? Aimed purely at good competition and not for the CGS event?

I think we can definitely want to create entertainment, whether it is live online or tv, to appeal to both gaming communities, we're looking at all opportunities, CGS Online is one of our important next steps to provide the entertainment that gamers are desperate to receive.


With CGS aiming to turn gaming into a mainstream sport do you think we'll see gaming results in newspapers and on news programs?

If you look into the coverage we've already received, it has been tremendous around the globe, just picking up the paper today we had a big article about the Itagaki challenge. We've been on this week, we've received coverage from both the gaming community and ESPN, Fox Business Network and others. I'm thrilled that we're seeing the cgs embraced by both the gaming and mainstream press outlets,which is a great sign into building pro esports.


Unlike sport where gender can affect performance levels, in gaming this does not seem to affect much, Vanessa has proven she can compete with the Male section, do you ever think CGS will unite the DoA Male and Female under one league, why do you think on average the males seem to outperform the females?

Yes I, think up to now esports is male dominated, women have not competed as extensively as men have, Vanessa shows as one of the top players in the world wether male of female, she's showed she can compete with the best, she'll serve as a role model for future female gamers out there.


With the CGS aimed at a worldwide audience, what changes are you making between the shows in America, Europe, the United Kingdom and Asia?

Well number one you film the competition as it takes place, you'll see as you watch the world final, different cultures react in different ways, the nature of their demeanor and personality, and customs. In addition for each region we use on air talent from that region and also use tv production companies with expertise. All this creates great programming which is while very much cgs, also fulfills the wants and need of regions.


Was the choice to make the United Kingdom a region independent from the rest of Europe mainly decided by the involvement of sky?

In part it was, obviously having a major investor and media partner in sky, allowed us to have significant progress in the United Kingdom Media.


With large periods of offtime for the gamers outside of region one with no regular season to keep them occupied what will CGS be doing to keep gamers busy all year round?

I think we'll find additional ways both inside and outside and region 1 for long periods of time, our goal was to launch 18 teams, which is a very big challenge, and I think we have been very successful, we won't be adding new teams, my goal is to grow the existing teams, eventually we'll expand.


With the prize fund starting off at an incredible one million dollars in the first ever world finals, are there plans to increase the prize fund?

I think the prize money we wanted to show eSports how serious we are, and we do treat it as a true sport, by offering this type of prize money, something we weren't required to do, for next year we won't reduce it, but I dont know if we'll raise it for next season.


At the top executive level of the Championship Gaming Series do you try and maintain some staff who are involved in the gaming scene?

I take out the trash, turn on the lights, just kidding. The first thing I did was hire alot of smart people around me, who not only are extremely skilled at their jobs but also are very knowledgeable of the gaming space, I spend my time staying out of the way.


While the number of gamers is a publically known figure, how many full and part time staff do you have behind the scenes?

Its approximately 20 people in a full time capacity, which is a very small staff given the global nature of the league.


During the world finals you've had the players who weren't playing sitting in the crowd, why do you have the players so closely involved with the audience?

Well I think we're creating a community, and I think the teams are part of this, one of the things we want them to do is to participate in anyway possible, they know the games better than anoyne and can help out anyone who maybe doesn't understand the games.


Compared to the channels the CGS is being broadcast on in the United Kingdom, Sky one and two, the 101 has a relatively small viewership, does this mean the first season is being treated more as a trial?

DirecTV is one of our investors and the 101 is their programming for original content, and they have various gaming initiatives, this is a primary initiative, I think over the time we'll have additional distribution.

I think its a different market on different distribution channels, some of it we cant distribute as we want.


While for the first Season CGS is being marketed as a television programme, do you think if the league takes off we could see the shows being played in multi thousand capacity stadiums?

We did an event in Asia which had significant crowds, for TV you need to make sure its controlled due to high production values, for us especially in year one, while we're revolutionizing gaming filming, we wanted to do it controlled, that's why, particularly in the us we've had a relatively small crowd in a controlled enveirnment, but we've aimed to keep the fans involved.


Do you think the CGS aimed itself too high with 18 franchises in just 7 months? Like they say, Rome wasn't built in a day.

It certainly has been a huge undertaking to launch a league globally with 18 teams around the world, to provide content for the team sites, events worldwide,in Asia, the UK and a full season in the USA, add to that a world and I think we've been successful in every phase I think that a TV production looks for. It's nothing like we've ever seen before, I look forward to using what we've accomplished as a launching platform.


Over the long term will we see World Championships hosted in other countries?

In the short term it makes sense to have it the US, I do see it elsewhere in the future for sure.


Thanks very much Andy
Max Silver // goodeh
Posted 7 months ago: Tue, 18 Dec 2007 03:16:41 +0000

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