As you all know, Summer Arena has now concluded. Although the event is over and we're more than eager to seek the next event MLG throws at us, Rod over at GameSpot went ahead and filmed a short video with Clutch behind the scenes to give us a perspective we never have seen before.
Something like a movie studio with all the cast and crew in a casual setting, the MLG Arena idea is the top players in the world competing in the MLG offices right smack dab in the heart of the city in New York. Being a former MLG employee, Rod had exclusive access to all parts of the arena itself and with the help of Clutch, gave us some insight on how it all went down this weekend. On top of that, he's wrapped up the event with a solid interview from Sundance covering a few subjects including price points of future and past MLG events. Video and excerpt mixed in below. If you're so inclined, read the full article HERE.
Q: Why have you decided to make the Arenas free?
A: Oh well, It wasn't so much of a deciding vote that anyone here cast. The goal was always to get to a place where there is enough interest around them to find a way to open them up. We're going to still have the HD upgrade and certain Arenas may have PPV components to them, but Full Sail University is helping with this initial one to kind of lead the charge to see how it goes. Before we did an Arena, nobody knew if there would be interest in them, so there was no way to model that out. The goal was never to block the community from having access to the Arenas; the goal was just to prove that there were business models and revenue lines that we can associate with the activity.
Everybody makes assumptions that we've got unlimited funds to invest and we're milking as much money as possible, but if these activities are able to sustain themselves, we can do a lot. We don't see ourselves getting a million people to sign up for PPV, but we do see an opportunity to get advertisers and sponsors interested based on the audience size. I'm hoping that stuff we have planned for next year is even more open, free, and available for the audience again. Somebody has to pay. It's either us, advertisers, sponsors, or the community. I want the community to be the last line in defense in that equation.